Created in 2002, Western & Oriental Travel originally began by offering its discerning clients a portfolio of top Asian and Caribbean hotels.
Regent Holidays was then bought in May 2003 with a focus on 'emerging markets' in intrepid travel, such as Russia, Iceland and the Baltics. Later that year the company bought Mediterranean Experience; a high-end tour operator specialising in first-class hotels and resorts throughout Europe and the Med, alongside a company called Special Places which concentrated on adventure-based holidays.
In March 2006, the Group bought Ranch America, Ski the American Dream and the Hawaiian Dream and re-branded them under the Western & Oriental name. Further acquisitions included Harlequin Worldwide Travel, a luxury Caribbean Specialist, and South American Experience, a specialist in South America and Central America which focussed on group travel. In November 2006, the company then bought Made to Measure, a specialist tour operator providing luxury tailormade ski and a summer lakes and mountains business to Europe and Canada. At the end of 2006, Mediterranean Experience developed the brand Kids in the Med with a dedicated brochure catering for luxury family holidays in Europe.
In 2007 the acquisition strategy continued with the buying of Villa Select, Key2holidays and Tropical Locations. Then in January 2008 Rainbow Tours, an Africa and Madagascar Specialist, joined the family.
This amalgamation of so many travel brands has created the Western & Oriental of today; which offers its clients a rich and varied portfolio of travel experiences. Meanwhile, Regent Holidays, Rainbow Tours and Villa Select have remained as stand-alone brands to offer a specialist travel service in their distinct remits.
In 2015 the ITC Luxury Travel Group bought out Western & Oriental, Rainbow Tours, Regent Holidays and Villa Select, adding to their portfolio which already included ITC Luxury Travel, ITC Sports Travel, Deva Travel and Horse Racing Abroad.
Then in 2016 Spectate Sports Travel was launched as the sports travel arm of Western & Oriental, and in the summer of 2017 ITC Luxury Travel was renamed Inspiring Travel Company, with the Group name for all the travel brands altered to ITC Travel Group to better reflect the diversity of the product.
Now under the family umbrella of ITC Travel Group, Western & Oriental continues to diversify its portfolio to offer an ever-expanding choice of travel experiences for its customers.